EfFN
Client
EFFN
How I helped
Brand Direction
Brand Strategy
Packaging Design
Website Design
Creative Direction
Photography
EFFN is a tan and body brand inspired by real women. Since launching in 2015 the UK based brand has shaken up the conventional and cliché tanning industry with their fresh approach, ever expanding product lines and unforgettable formulas.
Over the years I’ve worked on a wide range of touch points but in 2022 we worked with the EFFN team to undergo a full-service rebrand including brand, strategy, website, packaging and photography.
The new and improved brand identity is now available in 600+ Superdrug stores nationwide as well as online at Superdrug and Beauty Bay.
Credits
Visual Identity: Sarah Sunnie Drew
Creative Direction: Sarah Sunnie Drew
Photography: Sarah Sunnie Drew
Website Design: Sarah Sunnie Drew
Brand: EFFN
Work with me.
To find out more, enquire about a project, collaboration or freelance work, please drop me a message.