Think You Understand Me?
Childline
#UnderstandMe Campaign for Childline.
Client
Childline, NSPCC
How I helped
Digital Collateral
Art Direction
Social Content Creation
Results
Partnership with SBTV30K views
30K+ Online views
Featured on David Reviews (the highly regarded advertising platform)
The NSPCC asked Don’t Panic London for help convincing BAME teenagers that Childline is a safe haven for them when it comes to racial bullying. This campaign challenges xenophobia and prejudice and empowers young people to speak out and seek help.
The #UnderstandMe campaign build legitimacy through real stories and communicated Childline’s message in a format that’s easily-digestible and familiar to the audience.
Working within Don't Panic's creative team, I developed direction and design for digital collateral and social media rollout.
In the press
On Social & Youtube
Team
Creative:
Don’t Panic London - Christopher Ross Kellam, Ellie Moore, Nisha Mullea, George McCallum
Production:
Caviar London, Ellie Goodwin, Taichi Kimuram, John Fiser
Work with me.
To find out more, enquire about a project, collaboration or freelance work, please drop me a message.