TK Maxx created a rewards scheme called Treasure.

 

Client
TK Maxx & Homesense

How I helped
Brand Guidelines
Website Prototyping
Website Design
Photographic Direction
Icon Design

 

TK Maxx UK and Homesense introduced a loyalty programme to all stores. The brief: combine the qualities of both brands and develop a unique style fo Treasure.

Freelancing, as part of OgilvyOne’s creative department, I developed the website design and created the brand guidelines for use across all digital and in-store collateral.

 
 
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures - Photography Campaign
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures - Photography Campaign
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures - Photography Campaign
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures - Photography Campaign
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures - Photography Campaign
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures - Photography Campaign
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures - Photography Campaign
Sarah Bingley - Brand Design and Art Direction | Brand Identity, Brand Guidelines, Website Design, Print Design - TK Maxx & Homesense - Loyalty Scheme, Treasures - Photography Campaign

Team

Brand Guidelines: Sarah Sunnie Drew, Asif Khan
Website Design: Sarah Sunnie Drew
Delivery Director: Frances Jenkins
Photography: Tess Pollard, Julia Fullerton-Batten


Work with me.

To find out more, enquire about a project, collaboration or freelance work, please drop me a message.

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